Maverick Entertainment Group

Sidian Agency jumpstarted direct-to-video online promotion for Maverick films.

ABOUT:
Maverick is a Hollywood-based independent film distributor focusing on direct-to-DVD titles for the U.S. and International markets. Its primary relationships are with Wal-Mart, Best Buy and Circuit City. To promote its independent films, Maverick relies on a series of low-cost print and online promotions targeted at niche groups.

WHAT WE DID:
For the feature film “Kush,” Maverick needed to develop a micro-site that effectively communicated the film’s themes, while appealing to its target audience. Special care was taken to make the site a resource for capturing user information and promoting a series of live web casts that coincided with the film’s release. A “Kush” website was developed with SEO modules, making it easy for Yahoo and Google to categorize and review. SIDIAN also developed a comprehensive video training system, allowing the client to administer the website with minimal help.

DELIVERABLES:
Creative Design, Joomla, CMS, Brand Strategy, UI/UX Design, Video Training

RESULTS:
Within nine months, the client saw over 650,000 unique website hits.