Once upon a time, the number of outlets for marketing entertainment were limited. Today, producers are only limited to their experience in the new channels of communication. The ability to be an integrated part of the life of an audience member is unprecedented.
Blockbuster Entertainment
Competitive Analysis for new online video service.Blockbuster is a nationwide DVD sales and rental company, and one of many that are making the necessary transition into marketing their products and services online.
Sidian completed a Competitive Analysis of Blockbuster.com, outlining best practices of how an online retailer should allow their customers to efficiently download new digital video assets.
Results: New Blockbuster.com video download service was launched, incorporating many of our recommendations.
Deliverables: UI/UX Design, Usability Research, Usability Reports
Maverick Entertainment Group
Sidian Agency jumpstarts direct to video online promotion for Maverick films.About Maverick Entertainment Group: Maverick is a Hollywood-based independent film distributor focusing on direct-to-DVD titles for the US and International markets. Their primary relationship is with Wal Mart, Best Buy and Circuit City.
To promote their independent films, Maverick relies on a series or low cost print and online promotions target at niche groups.
For the new feature film "Kush," Maverick needed to develop a microsite that effectively communicates the film’s themes, while also being appealing to the cannabis community. Special care was taken to make the site a resource for capturing user information and promoting a summer series of live web casts, coinciding with the film’s release. Website was developed with SEO modules, making it easy for Yahoo and Google to categorize and review. Sidian Agency also developed a comprehensive video training system, allowing the client administer their own website with minimal help.
Results: Within nine months, the client saw over 650K unique website hits.
Deliverables: Creative Design, Joomla CMS, Brand Strategy, UI/UX Design, Video Training
